*Student Project* A new, low-cost Cuban airline was looking for a fresh brand identity. Having recently invested in a modern fleet of fuel-efficient aircrafts, they were seeking to appeal to travellers and commuters conscious of the impact climate change has in the Caribbean, whilst respecting the need for travel.
Inspired by the Cuban national bird (Tocororo), the brand blends flowing forms and natural imagery, incorporating the birds bold colour palette. The Cuban flag is broken down into its component parts of blue lines and red triangles, pointing towards a future of innovation and more responsible air travel.
