*Student Project* Unilever were launching a new “Made Local” range in Melbourne, Australia. Part of this range was a dog treats brand, inspired and produced in collaboration with a renowned local baker who had perfected the art of crafting organic, preservative free snacks for dogs.
Waggles is a playful, off-beat brand that takes cues from Melbourne’s lively café and artisan food culture. Peculiar forms and organic shapes convey a pooch’s sense of energy and excitement at receiving a treat, with the accentuated dog illustrations emphasising the full-body benefits of these nutritious snacks.
